Creative Brief
http://aifia.org/tools/download/CreativeBrief.doc

Malone, Erin
AIfIA
2003

Abstract:

A template to provide a brief description of the project. It should outline the objectives, audience, and assumptions for the project and details the creative concept the team intends to use moving forward. This document should accompany the materials for the Conceptual Design Review. Information should be filled in to give an overview to project reviewers who may not be intimately involved in the project. Differs from project overview in that this is specific background information related to design constraints, concerns and other information directly relating to the solution presented for review. The Creative Brief can also be used to inform outside firms about a project when brought in for consulting.