What Makes a Good Web Site?
http://www.w-edge.com/articles/goodsite.htm

Leonard-Wilkinson, Theresa A.
W-edge Design
1998

Abstract:

What makes a good Web site? That depends on whom you ask. A lot of managers have turned their Web design projects over to programmers. They seem to think that a good Web site means good HTML tagging and Java programming… and only that. My opinion is that a good site should give the people who visit it an 'experience.' By experience I mean the 'effect' your site has on visitors. And how do you ensure a good effect? A good site requires a delicate balance between content, visual appeal, and technology.