Redesigning a Web Site
http://www.w-edge.com/articles/redesign.htm

Leonard-Wilkinson, Theresa A.
W-edge Design
1999

Abstract:

Why do you redesign a Web site? There are many reasons. A lot of companies want to update their look every year. Others redesign sites to solve specific problems -- they may realize that after a time, that they are not getting any traffic and finally call someone to get their opinion as to why. Sites are redesigned to correct specific problems in navigation, professional image, or ease to use.