The Competitive Advantage of Technical Communication: The Western Canadian Research Project
http://www.stc.org/confproceed/1994/PDFs/PG300302.PDF

Conklin, John James, Sheila C. Jones, Andrew E. Quarry and Donald Keith Steirer
STC Proceedings
1994

Abstract:

The Western Canadian Research Project intends to show western Canadian businesses how to improve their performance through the effective use of technical communication. The project consists of intensive research into the current perception and use of technical communication by business and government, and into the current state of the technical communication profession in the region. The project analyzes and presents this primary research in a report, and concludes with a series of publications and events designed to achieve the project’s objective: improved business performance.