Leading from Within
http://www.boxesandarrows.com/archives/leading_from_within.php

Janish, Brenda
Boxes and Arrows
2002

Abstract:

While there are IAs fortunate enough to work in companies that wholeheartedly embrace user-centered design, there are many more whose biggest challenge isn't the work itself; it's finding the opportunity to do the work, at the right time, in a meaningful way.