Natural Selections: Colors Found in Nature and Interface Design
http://www.boxesandarrows.com/archives/natural_selections_colors_found_in_nature_and_interface_design.php

Wroblewski, Luke
Boxes and Arrows
2003

Abstract:

The web is awash with sterile design solutions. IBM, Dell, Microsoft, and countless others are virtually indistinguishable from each other. Though one might say this makes browsing easier by virtue of a standardized interface, in reality such sites create mundane experiences for their users and fail to make a positive connection with their audience.