The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
http://www.boxesandarrows.com/archives/the_substance_of_style_how_the_rise_of_aesthetic_value_is_remaking_commerce_culture_and_consciousness.php

MacLaughlin, Steve
Boxes and Arrows
2003

Abstract:

Whether you have been paying attention or not we are living in an age of aesthetics. So says Virginia Postrel in her latest book, The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness. Postrel examines how the role of aesthetics and style are transforming our culture and economy in a variety of ways.