Added by Geoff Sauer on Jan 07, 2004. Average rating: 2.75/5.00 (n=4, std dev: 1.71)
Brand should be a component of every decision a company makes, from its customer service to its logistics to its letterhead to its interactive properties. Tips and advice for the IA needing to support the brand experience within a quality user experience.
Brand should be a component of every decision a company makes, from its customer service to its logistics to its letterhead to its interactive properties. Tips and advice for the IA needing to support the brand experience within a quality user experience.