The Evolving Homepage: The Growth of Three Booksellers
http://www.boxesandarrows.com/archives/the_evolving_homepage_the_growth_of_three_booksellers.php

Lombardi, Victor
Boxes and Arrows
2002

Abstract:

What lessons have we learned about how design improves the interface between customers and companies? Perhaps we can start by asking how websites have actually changed over time, and from that we can learn how websites should change in the future.