Abstract:
The World Wide Web presents information developers with the task of designing texts that will be accessed by multiple, global audiences. At the same time, Web technology
presents developers with new design constraints. Therefore,
Web text development warrants new design considerations.
This paper presents an approach based on the rhetorical
concept of ethos. Four visual design considerations—page
grid, graphic files, icons, and text structure—are reviewed
based on how decisions about each convey the ethos of the
organization.
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