The Idea is the Message
http://www.stc.org/confproceed/1995/PDFs/PG208.PDF

Burgan, Murrie W.
STC Proceedings
1995

Abstract:

Scientific communication differs from technical communication in several ways. One is that scientific communicators work with ideas rather than with a product. They present data and the inferences and conclusions drawn from those data. The information or the idea is the message. Scientific editors facilitate the transfer of knowledge from authors to readers.