Eight Quick Tips for a More Usable E-Commerce Web Site
http://webword.com/moving/8quick.html

Rhodes, John S.
WebWord
1999

Abstract:

If you are a Web site developer and you want to create a safe, warm, and comfortable e-commerce environment for your users, then you will want to consider several issues. Start first by thinking about your own online shopping and purchasing concerns. What do you like? What don't you like? What do think are the indicators of online security and personal and financial privacy?