Say Goodbye to "Webmaster", Say Hello to "Internet Strategist"
http://webword.com/moving/strategist.html

Rhodes, John S.
WebWord
1999

Abstract:

It is time to drop your title as Webmaster, and pick up something a bit more jazzy. How would you like to be an Internet Strategist or an Electronic Commerce Manager? The time is now to cast your new role. It is becoming increasingly apparent that the once ubiquitous 'Webmaster' position is a memory. There is a need for teams of people with broad skills, diverse knowledge, and an eye for the Internet future.