Every Click is an Investment
http://webword.com/moving/biglie.html

Rhodes, John S.
WebWord
2001

Abstract:

You must treat each click on your web site as an investment. If your site is satisfying, and if your site is easy to use, then every click will provide your customers with value. When they see that value, they will not want to leave your web site. If customers don't want to leave your site, then your competitors are not just a click away.