Services First, Technology Second, People Third
http://webword.com/moving/misdirection.html

Rhodes, John S.
WebWord
2001

Abstract:

Microsoft doesn't care much about shared source or Smart Tags and we are wasting our time following their marketing trail. We need to focus on Microsoft's true goal, which is to completely dominate the internet services market. We should pay attention to how they are building a services infrastructure, not a technology infrastructure. We should figure out how they are going to use tools like Passport and Microsoft Messenger to control our personal information and various internet transactions.