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In 1993, Compaq Computer Corporation ventured into
a totally different market--the consumer market. Once
known primarily as a company that manufactured high
quality, expensive business computers through its
elaborate dealer network, Compaq was faced with
selling its units to consumers through retail outlets. As
a result, the PC Marketing Communications department
concluded that its current documentation set was not
giving the students; retirees; homemakers; and small
business owners, who work out of their home offices, the
kind of information they needed to be productive. This
led the department to the challenge of creating a new
documentation set that would meet the needs of these
new customers.
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Peaks and Pitfalls of Implementing a New Documentation Strategy
http://www.stc.org/confproceed/1995/PDFs/PG441.PDF
Clifton, Deborah, Deborah R. Crockett, Diana Jaques and Sharon B. Jones
STC Proceedings
1995
Abstract: In 1993, Compaq Computer Corporation ventured into
a totally different market--the consumer market. Once
known primarily as a company that manufactured high
quality, expensive business computers through its
elaborate dealer network, Compaq was faced with
selling its units to consumers through retail outlets. As
a result, the PC Marketing Communications department
concluded that its current documentation set was not
giving the students; retirees; homemakers; and small
business owners, who work out of their home offices, the
kind of information they needed to be productive. This
led the department to the challenge of creating a new
documentation set that would meet the needs of these
new customers.
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