Higher Quality Content Means Higher Quality Prospects
http://www.allen.com/cgi-bin/gt/tpl_page.html,template=1&content=40&nav1=1&

Allen, Cliff
Allen.com
2003

Abstract:

The quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that helps customers determine whether they want to do business with that company.