Cross-Platform Publishing
http://www.stc.org/confproceed/1999/PDFs/stc-41.pdf

Knoerndel, Dan
STC Proceedings
1999

Abstract:

Desktop publishing has evolved tremendously over the last 10 years, coming from manual paste-up and manual design to complete digital photo-editing and digital graphic design. The challenges and issues we face in the translation industry are directly related to the authoring methods and build-environments of today’s writers. One of the biggest issues to date is the use of more than one platform for the authoring and localization (translation) of texts, ads, publications and software. The two most prominent platforms used for publishing media are the PC platform (Win 95 & 98) and the Macintosh. When a document is created, it is often authored for the source language; in other words, the authoring is not done with translation in mind.