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While surveys appear surprisingly easy to plan and conduct, they are fraught with pitfalls for the unwary.
That said, technical communicators can use surveys as
a tool to enhance their understanding of audiences,
assess the effectiveness of their communication
products, and determine the value of technical communication to their company--if they follow well-established social science and communication science methodologies. This workshop will provide you with
the foundations you need for developing, conducting,
and managing surveys; analyzing the data,
interpreting surveys and reporting your results.
View all four works by Zimmerman, Donald E.
View all 2240 works published by STC Proceedings |
Conducting Mail, Telephone, and Online Surveys: 1999
http://www.stc.org/confproceed/1999/PDFs/stc-43.pdf
Zimmerman, Donald E.
STC Proceedings
1999
Abstract: While surveys appear surprisingly easy to plan and conduct, they are fraught with pitfalls for the unwary.
That said, technical communicators can use surveys as
a tool to enhance their understanding of audiences,
assess the effectiveness of their communication
products, and determine the value of technical communication to their company--if they follow well-established social science and communication science methodologies. This workshop will provide you with
the foundations you need for developing, conducting,
and managing surveys; analyzing the data,
interpreting surveys and reporting your results.
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