Added by Geoff Sauer on Dec 08, 2003. Average rating: 3.50/5.00 (n=6, std dev: 0.84)
Competitive intelligence is both a product and a process. The product is actionable information -- can be used to take specific actions (e.g. prepare a winning sales proposal). The process is the systematic means of acquiring, analyzing, and evaluating it.
Competitive intelligence is both a product and a process. The product is actionable information -- can be used to take specific actions (e.g. prepare a winning sales proposal). The process is the systematic means of acquiring, analyzing, and evaluating it.