Engaging and Educating Readers Through a Progressive Writing
http://orange.eserver.org/issues/3-3/jcomstock.html

Comstock, Jeanie
Orange Journal, The
2003

Abstract:

Although technical communication documents cannot possibly be tailored to exactly match the interest, reading level and many-faceted influences of a reader, they can I believe, take measures to engage the reader to believe that the information he or she is receiving from the document is valuable to their experience in some way.