User-Centered Design
http://www.webstyleguide.com/interface/user-centered.html

Lynch, Patrick J. and Sarah Horton
Yale University
1999

Abstract:

Graphic user interfaces were designed to give people control over their personal computers. Users now expect a level of design sophistication from all graphic interfaces, including Web pages. The goal is to provide for the needs of all your potential users, adapting Web technology to their expectations and never requiring readers to conform to an interface that places unnecessary obstacles in their paths.