Effective Use of Flash in Professional Web Sites
http://www.school-for-champions.com/flash/effectiveuses.htm

Kurtus, Ron
School for Champions
2002

Abstract:

Macromedia Flash is a popular animation application that can produce some striking special effects. In professional web sites, Flash must be used effectively instead of simply for novelty. Business applications of Flash can advertise a product or showcase a skill-set. Educational applications can use Flash to provide multimedia instruction. Entertainment applications of Flash include games and cartoons.