Each day, thousands of websites lose credibility and all-important return traffic -- not because they're poorly written, constructed, designed, or advertised, but because of: colors that clash colors that camouflage colors that just plain don't work! Attention to color on the web is generally considered the province of web-design professionals -- but those of us who study and teach professional writing are in a prime position to use our knowledge and skills to lead the way toward a more aesthetically-pleasing, and rhetorically-effective, World Wide Web

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