Does "New and Improved" Always Mean Better?
http://www.presentersuniversity.com/courses_visual_aids_improved.php

Endicott, Jim
Presenters University
2003

Abstract:

A few years back a Canadian company asked me to review their corporate presentation. They seemed pretty pleased with what they had created but asked if I could take a look at things with a professional eye and provide them with some constructive feedback. I rarely turn down these types of requests because every one of us can benefit from some objective perspective from time to time. They went on to tell me that they had been working hard over the years to improve the quality of their presentations and they even went to the extent of purchasing Macromedia Action (no longer available). This high-end presentation design package featured timeline-based slide orchestration, a boatload of new effects, easier media integration capability and a host of other features to be able to create `professional results in minutes'.