Transform a Single Source Into Many Designs
http://studio.adobe.com/tips/tip.jsp?p=1&id=25&xml=glv6idsxml
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Adobe

Abstract:

When one layout just isn’t enough, you can easily tag your Adobe® InDesign® document and export the content to an XML file. Different InDesign templates and Adobe GoLive® dynamic Web pages can then import the XML file and repurpose the content. Say goodbye to copy-and-paste and hello to the future of publishing!