Setting Code
http://www.itcfonts.com/Ulc/2522/SettingCode.htm

Kvern, Olav Martin
Upper and lowercase Magazine
1998

Abstract:

My pith helmet never left my head. The journey took weeks, crossed two major deserts, led through steaming jungles, and ended in a rather dull corporate campus, but it was worth it. I believe I’ve discovered a group of readers who are entirely oblivious to the appearance of a text, who read only content and are frankly blind to the form of the characters they read. In a series of carefully monitored tests, they were able to distinguish serif from sans serif faces less than 40% of the time. They are capable of reading six point all caps Helvetica set on a 50 pica measure without the least hint of complaint or eyestrain.