Creative Indents
http://www.itcfonts.com/Ulc/2711/CreativeIndents.htm

Strizver, Ilene
Upper and lowercase Magazine
2001

Abstract:

Indenting the first line of every paragraph is a habit most of us acquired in grammar school. However, for those daring souls who have always insisted on coloring outside the lines, it’s time to consider using a different style paragraph indent. There are more options than you might have realized!