Sliding Doors of CSS
http://www.alistapart.com/articles/slidingdoors/

Bowman, Douglas
List Apart, A
2003

Abstract:

Image-driven, visually compelling user interfaces. Text-based, semantic markup. Now you can have both! Douglas Bowman’s sliding doors method of CSS design offers sophisticated graphics that squash and stretch while delivering meaningful XHTML text. Have your cake and eat it, too!