Starting a Business: Advice from the Trenches
http://www.alistapart.com/articles/startingabusiness/

Potts, Kevin
List Apart, A
2003

Abstract:

Did that last 'fire your boss' spam push you over the edge? Do your wish-fulfillment dreams revolve around letterhead, legal entities, and avoiding arrest for tax evasion? If you’re crazy enough to start your own business, Kevin Potts wants you to learn from his mistakes.