Abstract:
This study attempts to: (a) to specify a theory that explains the historical character of change or transition in the production of written artifacts, and (b) use that theory to cast light on a particular instance of change or transition in the production of written artifacts, that of the Web, principally, the issue of structured markup and discussions about precisely what a structured Web should look like, the work it should do, and so forth. It attempts to identify, describe, and analyze, are the norms and conventions that govern the production of written discourse.
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