Finding the Schema That Works
http://www.stc.org/confproceed/1998/PDFs/00076.PDF

Fothergill-Brown, Ann
STC Proceedings
1998

Abstract:

Schema theory says that humans acquire information by building and holding models of that information in their minds. To facilitate learning of new information, writers essentially define a schema for their audience and present new information within that schema. But how do they know that a given schema will work? Drawing on examples from the computer software field, this workshop shows that developing a schema to effectively deliver knowledge to an audience requires looking beyond the apparent organization of ideas.