Evaluating Your Web Site's Content
http://www.stc.org/confproceed/1998/PDFs/00072.PDF

Funkhouser, LaVonna F.
STC Proceedings
1998

Abstract:

Whether a web site is in its creation stages or it has been in place for a while, it can benefit from evaluation. Like all technical communicators, web authors must determine who their audience groups are, determine their needs, and determine the strengths and weaknesses of the site based on the needs of the audience groups.