The Effects of Information Design on Perception of Environmental Risk
http://www.stc.org/confproceed/1998/PDFs/00064.PDF

Campbell, Kim Sydow
STC Proceedings
1998

Abstract:

Communication about environmental risk is important and problematic. A few prior researchers have explored the impact of information design in this area. This paper describes research done involving one common graphic tool, the risk ladder. Risk ladders explain the magnitude of risk from an environmental hazard, often by including comparative information about more familiar risks.