Ecological Literacy and Advocacy through Technical Communication: From Industrial Communication to Community Activism
http://www.stc.org/confproceed/1998/PDFs/00061.PDF

Brock, Cynthia J.
STC Proceedings
1998

Abstract:

What happens when a technical communicator becomes a volunteer advocate for environmental protection? Professional skills like quickly learning new technical subjects, audience analysis, and recasting technical information for popular consumption are readily transferred to this arena. Team-building skills used both in STC and in industry are important to successful advocacy. New skills are called for in areas like public relations and fund raising. Long-range planning for environmental protection requires the participation of an informed and active citizenry. Technical communicators can be a critical link in that process.