Developing a Communication Strategy for a Research Institute
http://www.stc.org/confproceed/1998/PDFs/00051.PDF

Pollak, Bill and Anne Humphreys
STC Proceedings
1998

Abstract:

For an organization with a broad mission to improve the state of the practice in a domain, effective communication is essential. Our team developed a communication strategy for creating clear and consistent messages and for making the best use of resources for communication work. Our communication strategy defines products and internal processes for optimizing communication with our most important stakeholders, organizational decision makers in the software engineering community.