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How is commercial Web site development informed by management decisions, marketing needs, business requirements, and consumer behavior and psychology (in short, the complex rhetorical situation surrounding commercial Web site development)? And how can the
development process inform the formulation of a more
effective Web commerce solution? I argue that the sense
of community on the Web is the building block of retail
Web commerce. I use a case study to show that using a
communication process model can be an effective method
of assessing market needs, business requirements,
management decisions, and technology in the
development of a retail Web solution.
View all eight works by Chu, Steve W.
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The Case for Web Architecture: A Communication Process Approach to Retail Web Site Development
http://www.stc.org/confproceed/1998/PDFs/00031.PDF
Chu, Steve W.
STC Proceedings
1998
Abstract: How is commercial Web site development informed by management decisions, marketing needs, business requirements, and consumer behavior and psychology (in short, the complex rhetorical situation surrounding commercial Web site development)? And how can the
development process inform the formulation of a more
effective Web commerce solution? I argue that the sense
of community on the Web is the building block of retail
Web commerce. I use a case study to show that using a
communication process model can be an effective method
of assessing market needs, business requirements,
management decisions, and technology in the
development of a retail Web solution.
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