Using Your Own Placeholder Text in InDesign
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Cole, Tim
Mac Design Magazine
2003

Abstract:

The Fill with Placeholder Text command in the Type menu fills one frame or a series of linked frames with placeholder text. This text serves as a temporary substitute for the text that will actually appear in your finished document. You can use this placeholder text to create templates or serve as a placeholder for text content in a document that's in process. The placeholder text produced by InDesign is known as 'Lorem Ipsum,' and it's a faux Latin intended to represent the space real words would occupy (and that's all). With InDesign 2.0, however, you have the option of replacing InDesign's default Lorem Ipsum text with placeholder text of your own.