Human Factors for Web Page Design
http://www.stc.org/confproceed/1997/PDFs/0145.PDF

Billard, Trish
STC Proceedings
1997

Abstract:

Knowing the purpose of your web page is the most important step to applying human factors principles to your design. By understanding the special chahnges related to presenting information on a web page, in addition to understanding the way human-9 use their eyes, prioritize the information they process, and react to sound, you can apply principles of information design and interface design to create effective web pages. Numerous sources of information about what to do and what not to do on a web page are available from the World Wide Web.