Marshall McLuhan's Message for Multimedia
http://www.stc.org/confproceed/1997/PDFs/0123.PDF

Shirk, Henrietta Nickels
STC Proceedings
1997

Abstract:

Marshall McLuhan (1911-1980) was more than the person of his times who coined the famous popular term 'the medium is the message.' He was also an influential thinker whose views on media are even more relevant today than they were in the 1960s. McLuhan’s ideas about 'hot' and 'cool' technologies, the power and limitations of various media, the psychological landscape of communication, and the global village are very relevant for today’s technical communicators. They contribute important ideas to the historical roots of multimedia, and as such, they are part of an evolving theoretical foundation for technical communication.