Marketing Writer’s Survival Guide
http://www.stc.org/confproceed/1996/PDFs/PG177.PDF

King, Janice M. and Lawrence D. Kunz
STC Proceedings
1996

Abstract:

Marketing writers face project demands and challenges that are different from those in other forms of technical communication. This session will be a highly interactive discussion between the presenters and the participants, sharing tips and techniques for surviving as a marketing writer in all aspects of a marketing communication project.