
Marketing Writer’s Survival Guide
http://www.stc.org/confproceed/1996/PDFs/PG177.PDF
King, Janice M. and Lawrence D. Kunz
STC Proceedings
1996
Abstract:
Marketing writers face project demands and challenges that are different from those in other forms of technical communication. This session will be a highly interactive
discussion between the presenters and the participants,
sharing tips and techniques for surviving as a marketing
writer in all aspects of a marketing communication
project.