Half the Truth and Something Like the Truth
http://www.eeicommunications.com/eye/wheildon.html

Fleshman, Steven D.
Editorial Eye, The
1995

Abstract:

As an art director, I'm an avowed secret handshake guy from way back. They teach it to us in design school when they make us swear on a stack of Pantone color selectors and old type specimen books that we'll never reveal the secrets of the design world, especially to editors and writers (word people). Early reviews of Type & Layout have been ecstatic, so I had wondered whether someone had finally sold the secret handshake to the enemy. I shouldn't have worried. This is not really a design book, and it is not a book that most designers are going to care for. What worries me is that nondesigners won't know that.