How to Promote Technical Communication Services in Your Organization
http://www.stc.org/confproceed/1999/PDFs/stc-91.pdf

Pollak, Bill
STC Proceedings
1999

Abstract:

Successfully promoting technical communication services in organizations requires more than just the right brochure, the right slogan, or the right Web page. A technical communication team must first make strategic decisions about how it can most effectively contribute to the success of the overall enterprise. In this paper, I describe how our team successfully improved the perception of our value to the rest of our organization by adopting an attitude of service toward our internal customers.