Risk Communication—Lessons from Communication Science
http://www.stc.org/confproceed/2001/PDFs/STC48-000064.PDF

Zimmerman, Donald E.
STC Proceedings
2001

Abstract:

This article explores risk communication from the communication science perspective, discusses three theoretical risk communication models: theory of reasoned action, extended parallel processing model, and dialectical discourse model; explores the complexities of risk communication messages; suggests guidance for risk communicators; and provides a working bibliography of recent risk communication literature.