Help Is Dead. Long Live Help!
http://www.stc.org/confproceed/2001/PDFs/STC48-000073.PDF

Sisler, Paul and Catherine M. Titta
STC Proceedings
2001

Abstract:

As Help Authors, we often treat online help as a 'thing,' not an activity. We’ve favored the noun over the verb! This preference is natural for writers, who enjoy producing books. If we hope to survive on a dynamic development team, we must train ourselves away from writing books, toward helping people. This shift means examining the bigger picture and adopting different ways of working.