How to Write a Newsletter
http://www.writingthatsells.com/class.html

Writing That Sells

Abstract:

Newsletters are one of the least expensive -- and most effective -- public relations tools that exist for drawing attention to a business or Web site. By sending out a quality newsletter on a regular basis, you can keep clients, potential clients, the media, and other important sources updated about your business. Frequency of mailing builds familiarity, and familiarity inspires return visits. Plus, the effort of creating a newsletter itself speaks volumes about your commitment to the subject. It also positions you as an expert and a valuable resource.