Publishing for Dual Media — Paper and Electronic
http://www.stc.org/confproceed/1996/PDFs/PG287.PDF

New, Michael
STC Proceedings
1996

Abstract:

With electronic publications moving solidly into the mainstream, it is becoming apparent that steps must be taken to streamline the production process. Compared to the relative simplicity of traditional hard copy output, the electronic medium introduces new capabilities — and complexity — for publishers. Indeed, electronic publishing is not much different than programming; publishers must address issues like user interfaces, hypertext linking and context-sensitive intelligence.