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'Relevance' means the ability of a site to present information that satisfies the visitor's immediate needs; if it doesn't meet those needs, then it's (by definition) irrelevant to that visitor. Obviously, our goal in designing a site is to make its content as relevant as possible to visitors. The key to understanding what makes something relevant lies in recognizing that relevance is never a static, unchanging aspect of the content you provide: Some things must change regularly and some must stay the same, but some may fall into both categories at different times. Knowing which information falls into each category, and when, can be tricky, because it relies on sound knowledge of the people who will be using your information and whose needs you'll be satisfying. Unfortunately, those needs change.
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Successful Online Presence: Relevance
http://www.geoff-hart.com/resources/2003/theploy4.htm
Hart, Geoffrey J.S.
TECHWR-L
2002
Abstract: 'Relevance' means the ability of a site to present information that satisfies the visitor's immediate needs; if it doesn't meet those needs, then it's (by definition) irrelevant to that visitor. Obviously, our goal in designing a site is to make its content as relevant as possible to visitors. The key to understanding what makes something relevant lies in recognizing that relevance is never a static, unchanging aspect of the content you provide: Some things must change regularly and some must stay the same, but some may fall into both categories at different times. Knowing which information falls into each category, and when, can be tricky, because it relies on sound knowledge of the people who will be using your information and whose needs you'll be satisfying. Unfortunately, those needs change.
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