Health and Safety Information for Specialized Vocational Audiences
http://www.stc.org/confproceed/2001/PDFs/STC48-000033.PDF

Freeman, Krisandra S.
STC Proceedings
2001

Abstract:

Using examples from commercial fishing and farming, this article shows how models of health beliefs and risk communication can inform the creation of health and safety materials and campaigns for specialized vocational audiences. These models state that risk communication efforts must balance strong statements of risk with equally strong statements of ways to reduce or avoid risk if they are to motivate change. Audience research can help communicators address attitudes that impair workers’ perceptions of risk, as well as workplace practices, norms, and conditions that the limit the methods that can be used to reduce risk.