Writing to a Global Audience
http://www.stc.org/confproceed/2001/PDFs/STC48-000022.PDF

Erwin, Gary J.
STC Proceedings
2001

Abstract:

Writers and communicators responsible for conveying information to global audiences must take extreme care when developing communiqués. To ensure that messages are conveyed in a sensitive fashion, all communicators and writers must be aware of the cultural and social contexts in which information is received. Thus, it is important that writers and communicators take appropriate steps to fully understand the standards and conventions used by a particular audience outside the United States, and become familiar with the societal, cultural and belief systems of a target group before the distribution of communication materials.